Personal Branding Executive

Job Description:

We are looking for a dynamic, creative, and strategic Social Media & Personal Branding Executive to handle the digital presence of Founder & CEO across platforms (LinkedIn, Instagram, YouTube, X, and Facebook). The candidate will be responsible for growing his online influence, driving high engagement, and building him into a thought leader & star personality in the education and franchising ecosystem.

Key Responsibilities:

• Manage and grow official social media accounts of the founder & CEO.
• Develop a content strategy (videos, reels, thought leadership posts, podcasts, behind-the-scenes).
• Create engaging, viral-worthy content aligned with his personality and vision.
• Monitor trends and leverage them for higher visibility.
• Handle content production (concept → script → shoot → edit → publish) with team.
• Engage with followers, reply to comments/messages, and build a community.
• Collaborate with PR, Social media, and design teams for campaigns.
• Use analytics tools to track growth and continuously optimize performance.
• Ensure a consistent personal brand voice across platforms.

Required Skills:

• Strong knowledge of social media growth hacks (especially reels/shorts).
• Creative video editing & storytelling skills.
• Understanding of personal branding & influencer positioning.
• Up-to-date with latest social media trends & algorithms.
• Excellent communication and writing skills.
• Basic graphic design & video editing (Canva, CapCut, Premiere Pro, etc.).
• Experience in managing public figure / influencer / entrepreneur accounts preferred.

Qualifications:

• Graduate in Marketing, Mass Communication, Media Studies, or related fields.
• 1-3 years of proven experience in social media management / personal branding.
• Portfolio or examples of accounts handled will be an advantage.

What We Offer:

• Opportunity to work closely with a visionary entrepreneur & thought leader.
• A chance to build and grow the personal brand of an industry icon.
• Creative freedom and space to experiment.
• Competitive salary.

Job Type: Full-time

Location:

• Delhi, Delhi (Required)

Work Location: In person