Performance Media Buyer (Sweepstakes,mVAS, CPI, CPS)

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About the Role

Performance Media Buyers

Your primary responsibility will be to drive high-quality traffic, scale campaigns profitably, manage budgets, and consistently optimize funnel performance.

Key Responsibilities

Campaign Management & Optimization

• Plan, launch, and optimize performance campaigns across platforms (Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.).
• Manage large budgets efficiently with focus on ROI and KPIs such as EPC, CPA, CR, ROAS, LTV.
• Conduct A/B testing on creatives, landing pages, targeting, and placements.
• Scale winning campaigns while maintaining profitability.

Creative Strategy

• Work with internal designers or create your own ad concepts.
• Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.

Data & Reporting

• Track performance metrics daily and provide actionable insights.
• Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.
• Maintain accurate records of spending, ROI, and campaign results.

Relationship & Offer Management

• Coordinate with affiliate managers, networks, advertisers, and traffic sources.
• Negotiate payouts, secure exclusive offers, and unlock higher caps.
• Evaluate new offers and traffic sources for profitability.

Requirements

Experience & Skills

• Minimum 2–5 years of hands-on experience

  running performance campaigns (Sweepstakes, CPS, mVAS, CPI, etc.).
• Proven track record of generating

  profitable and scalable results

  .
• Deep understanding of performance marketing metrics and optimization strategies.
• Expertise with multiple platforms (Facebook Ads Manager, Google Ads, TikTok Ads, PropellerAds, Zeropark, Unity, IronSource, Outbrain/Taboola, Voluum, RedTrack, Binom, AppsFlyer, etc.).
• Strong analytical skills with ability to interpret data and make real-time decisions.
• Experience with cloaking, tracking setups, prelanders, funnels, and traffic arbitrage is a big plus.

Soft Skills

• Highly proactive and result-driven mindset.
• Excellent communication and negotiation skills.
• Ability to work independently under minimal supervision.
• Fast learner with strong problem-solving ability.

Preferred Qualifications

• Experience in

  tier-1 traffic

  and

  high-payout offers

  .
• Experience working with affiliate networks or advertisers.
• Knowledge of compliance, ad policies, and anti-fraud techniques.
• Understanding of mobile app funnels for CPI campaigns.

Benefits

• Competitive salary + attractive performance bonuses.
• Opportunity to work with high-budget performance campaigns.
• Flexible working hours & remote work options.
• Growth-focused environment with access to premium tools and resources.
• Incentives for hitting performance milestones.