Job
Description
Position: Performance Marketing Specialist Location: Bangalore (On-site) Experience: 2 to 5 years Salary: 8 to 10 LPA About Client: Be part of a dynamic startup in the digital marketing space that embraces innovation and creativity. Our agile team thrives on collaboration and fresh ideas, giving you the opportunity to make a real impact from day one. We empower our employees with the freedom to explore new strategies and technologies, fostering an environment where your contributions are recognized and celebrated. Enjoy access to professional development opportunities, mentorship, and the chance to grow alongside the companyall within a flexible and vibrant startup culture. Key Responsibilities: Campaign Strategy & Execution: Develop and implement performance marketing strategies across Google Ads, native ads platforms (e.g., Taboola, Outbrain), affiliate programs, and influencer partnerships. Plan, execute, and optimize paid campaigns to meet KPIs (ROI, ROAS, CTR, CPL). Google Ads Expertise: Manage and optimize campaigns across Search, Display, YouTube, and Shopping Ads. Conduct keyword research, create ad copy, and A/B testing. Native Advertising: Execute native ad campaigns and optimize for traffic and conversions. Affiliate Marketing: Build and manage affiliate networks aligned with brand goals. Collaborate with affiliates for optimization. Influencer Marketing: Identify, negotiate, and track influencers for conversions and ROI. Analytics & Reporting: Use Google Analytics, Ads Manager, and other tools to analyze and report. Budget Management: Manage campaign budgets to maximize ROI while staying within budget. Trend Awareness: Stay updated on the latest trends, tools, and algorithms. Qualifications: 2+ years in performance marketing (Google Ads, native ads, affiliate/influencer campaigns) Bachelor’s degree in Marketing, Business, or related field Skills: Strong knowledge of Google Ads and native advertising platforms Proficiency in tools like Google Analytics, SEMrush, AdWords Manager Experience with platforms like CJ Affiliate, Rakuten Strong analytical, problem-solving, and communication skills Key Attributes: Results-oriented and detail-driven Capable of managing multiple campaigns Innovative with strong negotiation and relationship-building skills
