Performance Marketing Specialist

Key Responsibilities

• Develop, launch, and scale paid advertising campaigns across Meta and Google for eCommerce clients.
• Design and implement end-to-end funnel strategies — from awareness to retention.
• Continuously monitor performance metrics to optimize for higher ROAS and reduced CAC.
• Conduct A/B testing on ad creatives, copy variations, and audience groups to refine performance.
• Track, measure, and report key KPIs such as CTR, CPA, ROAS, and LTV.
• Collaborate closely with design and content teams to ensure creative alignment with campaign goals.
• Identify emerging trends, new audience opportunities, and innovative ad strategies to maintain a competitive edge.
• Manage ad budgets strategically to maximize revenue efficiency and profitability.
• Utilize platforms such as Meta Ads Manager, Google Ads, and GA4 for performance tracking and insights.

Job Types: Full-time, Permanent

Pay: ₹12,461.40 - ₹28,000.00 per month

Benefits:

• Paid time off

Work Location: In person