Performance Marketing Specialist (Paid Media & SEO)

Role Overview

We are seeking a Performance Marketing Specialist to plan, execute, and optimize digital campaigns across Google Ads, LinkedIn Ads, and SEO. The ideal candidate will have hands-on experience in performance marketing, be highly analytical, and have a track record of increasing qualified traffic, conversions, and ROI.

Key Responsibilities

· Plan, manage, and optimize Google Ads and LinkedIn Ads campaigns to maximize ROI.

· Conduct keyword research, SEO audits, and on-page/off-page optimization to improve organic search visibility.

· Monitor campaign performance using analytics tools (Google Analytics, Search Console, LinkedIn Campaign Manager, etc.).

· A/B test ad creatives, landing pages, and bidding strategies for continuous improvement.

· Collaborate with content, design, and sales teams to align campaigns with business goals.

· Track and report campaign performance with clear insights and actionable recommendations.

· Stay updated with the latest SEM, SEO, and paid social trends to implement best practices.

· Additional Advantage: Familiarity with email marketing (campaign execution, automation, analytics).

Requirements

· 2–4 years of hands-on experience in Google Ads, LinkedIn Ads, and SEO.

· Strong knowledge of SEM strategies, keyword research, and bidding models.

· Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, or similar).

· Analytical mindset with the ability to interpret data and generate actionable insights.

· Excellent written and verbal communication skills.

· Experience in B2B marketing or healthcare/tech sectors (preferred, but not mandatory).

What We Offer

· Opportunity to work in a fast-growing, mission-driven company.

· A collaborative team culture with room for innovation.

· Competitive salary and performance-based incentives.

· Learning and development opportunities in digital marketing.