Performance Marketing Specialist

We’re looking for a Performance Marketing Expert — someone who lives and breathes Meta or Google Ads (or both) and has scaled high-revenue campaigns across e-commerce and D2C brands. In this role, you'll take ownership of performance campaigns, driving high-volume customer acquisition, revenue growth, and full-funnel strategy across channels.

Key Roles and Responsibilities;

• Campaign Management: Plan, execute, and optimize high-spend performance campaigns on Meta and/or Google Ads — focused on conversions, new user acquisition, and LTV growth.
• Strategic Growth: Build full-funnel acquisition strategies with innovative strategies to scale ROAS and revenue across product categories.
• Performance Analytics: Drive a data-led approach using GA, Ads Manager, and third-party attribution tools. Run A/B tests, generate insights, and optimize for ROI.
• Budget Optimization: Manage large marketing budgets with full control over CPA, ROAS, CAC, and funnel-based performance.
• Cross-Platform Integration: Align campaigns across CRM, SEO, affiliate, and content to drive cohesive growth.
• Growth Innovation: Ideate and test breakthrough ideas that can scale acquisition or improve funnel conversion by 10X.

Key Skills & Qualifications;

• Educational Background: MBA/BE/B.Tech or equivalent degree/certifications
• Expertise in Meta Ads and/or Google Ads — minimum 1–5 years running conversion-focused high-spend campaigns.
• Hands-on experience scaling ecommerce businesses (D2C preferred)
• Strong analytics mindset — comfortable with data, attribution, and customer journey mapping
• Ability to own end-to-end strategy and execution — not just launch but scale
• Excellent Communication Skills

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹700,000.00 per year

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus