performance marketing specialist

Company Description

IAM Group of Companies, established in 2013, is a visionary multi-channel agency offering a wide range of services including Print Advertising, Digital Media Advertising, Creative & Communication, and Influencer Marketing. Known for crafting immersive narratives and unforgettable experiences, we blend online and offline channels to foster enduring brand affinity. We collaborate with leading brands across diverse industries to forge innovative and profitable connections, redefining success through groundbreaking marketing strategies.

Role Description

This is a full-time on-site role for a Performance Marketing Specialist based in Gurugram. The Performance Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, and managing customer service initiatives. Daily tasks include optimizing marketing campaigns, analyzing performance metrics, collaborating with sales teams to boost conversions, and enhancing engagement and recall value through various advertising channels.

Qualifications

• Strong skills in Communication and Customer Service
• Proficiency in Market Research and Marketing Strategy
• Experience in Sales and driving marketing initiatives
• Ability to analyze performance metrics and optimize campaigns
• Excellent organizational and project management skills
• Bachelor’s degree in Marketing, Business, or a related field
• Experience with digital advertising platforms and data analysis tools is a plus