Performance Marketing Specialist (Google & Meta Ads)

6 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

LOCATION:

EMPLOYMENT TYPE:

EXPERIENCE REQUIRED:


ABOUT THE ROLE:

Performance Marketing Specialist

lead quality, ROI, and business outcomes


KEY RESPONSIBILITIES:

PAID ADVERTISING (Primary Responsibility)

  • Plan, launch, and optimize campaigns on

    Google Ads (Search and basic Performance Max)

    and

    Meta Ads

  • Manage budgets and improve performance based on

    intent-driven optimization

  • Analyze audience behavior, creatives, and funnel performance to improve lead quality
  • Run A/B tests on creatives, hooks, messaging, and targeting
  • Track and analyze performance using

    GA4, pixels, and conversion events

  • Collaborate with internal teams to optimize landing pages and overall funnel flow

ORGANIC SOCIAL MEDIA (Secondary / Bonus)

  • Plan content calendars for

    Instagram and Facebook

  • Understand and guide organic content strategy using performance insights
  • Coordinate with the creative team for content execution (no daily shooting or editing required)


REQUIRED QUALIFICATIONS

  • 3–6 years of hands-on experience in performance marketing
  • Strong working knowledge of

    Google Ads and Meta Ads

  • Experience with

    lead generation or service-based businesses

  • Comfortable managing

    ₹5–20L / AED 20k–100k+ monthly ad spends

  • Solid understanding of funnels, intent signals, and conversion optimization


PREFERRED QUALIFICATIONS

  • Experience with

    LinkedIn Ads or TikTok Ads

  • Basic understanding of

    Pixel, Conversion API, and CRM feedback loops

  • Experience working with

    UAE or international clients


WHAT THIS ROLE IS NOT

  • This is not a pure social media or content creation role
  • This is not a generalist digital marketing position
  • This role requires ownership of

    performance and results


HOW TO APPLY

Apply via LinkedIn with your updated CV and a short note covering:

  • Paid platforms you’ve worked on
  • Monthly budgets you’ve handled
  • One campaign you’re proud of and why

Shortlisted candidates will be contacted for the next steps.

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