Performance Marketing Specialist (Google & Meta Ads)

LOCATION:

EMPLOYMENT TYPE:

EXPERIENCE REQUIRED:

ABOUT THE ROLE:

Performance Marketing Specialist

lead quality, ROI, and business outcomes

KEY RESPONSIBILITIES:

PAID ADVERTISING (Primary Responsibility)

• Plan, launch, and optimize campaigns on

  Google Ads (Search and basic Performance Max)

  and

  Meta Ads

• Manage budgets and improve performance based on

  intent-driven optimization

• Analyze audience behavior, creatives, and funnel performance to improve lead quality
• Run A/B tests on creatives, hooks, messaging, and targeting
• Track and analyze performance using

  GA4, pixels, and conversion events

• Collaborate with internal teams to optimize landing pages and overall funnel flow

ORGANIC SOCIAL MEDIA (Secondary / Bonus)

• Plan content calendars for

  Instagram and Facebook

• Understand and guide organic content strategy using performance insights
• Coordinate with the creative team for content execution (no daily shooting or editing required)

REQUIRED QUALIFICATIONS

• 3–6 years of hands-on experience in performance marketing
• Strong working knowledge of

  Google Ads and Meta Ads

• Experience with

  lead generation or service-based businesses

• Comfortable managing

  ₹5–20L / AED 20k–100k+ monthly ad spends

• Solid understanding of funnels, intent signals, and conversion optimization

PREFERRED QUALIFICATIONS

• Experience with

  LinkedIn Ads or TikTok Ads

• Basic understanding of

  Pixel, Conversion API, and CRM feedback loops

• Experience working with

  UAE or international clients

WHAT THIS ROLE IS NOT

• This is not a pure social media or content creation role
• This is not a generalist digital marketing position
• This role requires ownership of

  performance and results

HOW TO APPLY

Apply via LinkedIn with your updated CV and a short note covering:

• Paid platforms you’ve worked on
• Monthly budgets you’ve handled
• One campaign you’re proud of and why

Shortlisted candidates will be contacted for the next steps.