Performance Marketing Specialist- Email

As a Marketing Specialist - Email at LogicLadder, you will play a crucial role in driving engagement, lead generation, and product awareness through data-driven email campaigns in a sustainability-focused environment. **Role Overview:** You will be responsible for creating, scheduling, and optimizing email campaigns for various purposes such as product launches, webinars, and lead nurturing. Tracking and analyzing key metrics like open rates, CTRs, and conversion rates to enhance performance will be a key part of your role. Additionally, you will conduct data mining to identify potential leads, manage email lists, collaborate with cross-functional teams, and implement A/B testing and email automation workflows. **Key Responsibilities:** - Create, schedule, and optimize email campaigns for product launches, webinars, and lead nurturing. - Track open rates, CTRs, and conversion rates to refine performance. - Conduct data mining to identify potential leads and segment audiences. - Manage and maintain email lists, including segmentation and monitoring for deliverability. - Collaborate cross-functionally to ensure consistent messaging across campaigns. - Implement A/B testing, drip campaigns, and email automation workflows. - Utilize platforms such as Zoho Campaigns, Zoho CRM, and Apollo.io for email execution and tracking. - Conduct competitive research to enhance email strategies. **Qualifications Required:** - Strong understanding of email marketing tools like Zoho Campaigns and CRM platforms such as Zoho CRM or Apollo (preferred). - Basic knowledge of email marketing best practices, automation, and analytics. - Passion for sustainability and utilizing marketing for meaningful change. - Strong analytical mindset and attention to detail. - Bachelor's or Master's degree in BCA, B.Tech, or related field. - Experience in a digital marketing agency is a plus. - 1-4 years of experience in email or digital marketing. As a part of LogicLadder, you will have the opportunity to work in a fast-growing climate-tech company with real-world impact. You will be exposed to cutting-edge digital tools and marketing platforms while enjoying a collaborative and inclusive team culture. Additionally, you will have opportunities for career growth, cross-functional learning, and ownership in a flexible working environment committed to sustainability. Other benefits include Medical Insurance, Personal accidental insurance, gratuity, and exposure to the fastest growing domain.,