Performance Marketing Specialist (Ads Specialist)

Job Description

Join our mission of helping a million professionals achieve their dream jobs through upskilling in next-generation skills. We are a fast-growing ed-tech company with the mission to upskill professionals, helping them fill exciting opportunities that will shape the industry's future. Targeted toward working professionals, we provide cutting-edge programs in next-generation areas like Data Science & AI. Our USP is to provide a transformative learning experience that will help learners become industry leaders. What you will do? As a Performance Marketer, you will be part of the Digital Marketing team and help establish Accredian as a leading brand through the content you create. Handle significant digital marketing budgets for the paid acquisition Optimize campaign performance across google and Facebook to consistently improve ROI Plan, strategize and implement social media strategy to align with business objectives. Ensure that there’s brand consistency across all campaigns and messages. Plan, strategize and implement an email marketing strategy to promote sales. Write, edit, publish, and share engaging email copies with potential customers. Aggressively activate all social media accounts (e.g. Facebook Page, YouTube Channel, LinkedIn) to drive traffic to the website & blog. Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news) Brainstorm with top management on themes, objectives, and quirky marketing campaigns to aggressively help the company build a strong online brand presence Competencies: Proven 3-4 years of work experience as a Performance/ Digital Marketer. Preferably from B2C or Education background. Should have demonstrated experience on ROI driven social media marketing Should have a flair for storytelling, be extremely creative, and able to give shape to ideas. Excellent written and verbal communication skills Strong analytical and multitasking skills. What else do you get? Opportunity to work with a super talented team of professionals from high-pedigree backgrounds like ISB, BITS Pilani, NITs, etc. Fast career growth Opportunity to be a part of a super fast-growing company. Show more Show less