Performance Marketing Manager, US Market

Performance Marketing Manager - US Market

Location

About the Role

Performance Marketing Manager - US Market

Key Responsibilities

• Plan, execute, and optimize

  lead generation campaigns

  primarily through

  Google Ads (Search, Display)

  and

  Meta Ads (Facebook/Instagram)

• Manage campaign lifecycles using

  Google Ads Manager

  and

  Meta Ads Manager

  , including audience targeting, ad creation, budget pacing, bidding strategies, performance tracking, and A/B testing
• Implement conversion tracking using tools like Google Tag Manager and Meta Pixel
  
• Monitor daily performance metrics and make real-time optimizations to improve CPL and ROI
  
• Design and implement

  on-site and off-site SEO strategies

  to improve organic lead flow and search rankings
• Collaborate with internal designers and developers to improve landing pages and campaign funnels
  
• Analyze campaign data and present insights via performance reports to stakeholders
• Create weekly/monthly performance reports with KPIs and ROI metrics
  
• Stay ahead of digital trends, platform updates, and compliance rules in the US advertising space
  

Requirements

• Minimum

  2 years

  of direct experience managing

  Google Ads

  and

  Meta Ads

  campaigns with a lead generation focus
• Strong command of

  Google Ads Manager

  and

  Meta Ads Manager

  tools, including audience segmentation, remarketing, tracking, and reporting
• Solid understanding of SEO fundamentals (on-page and off-page)
  
• Experience generating leads for

  US-based clients or audiences

• Familiarity with tools like Google Analytics, Tag Manager, Ahrefs, SEMrush, or similar
  
• Basic knowledge of landing page structure, web CRO, and funnel design
  
• Excellent analytical and communication skills
  
• Willingness to work

  night shifts aligned with US time zones

Preferred Qualifications

• Google Ads Certification and/or Meta Blueprint Certification
  
• Experience with Legal Leads and Home Services Leads is a plus
  
• Exposure to marketing automation tools like HubSpot, Mailchimp, or similar
  

Performance Expectations

• Deliver high-quality leads at or below CPL targets
  
• Optimize campaigns through continuous testing and iteration
  
• Ensure proper conversion tracking and attribution setup
  
• Achieve lead volume targets set in alignment with the sales team
  
• Communicate campaign performance clearly and frequently
  

What We Offer

• Competitive salary and performance-based incentives
  
• Flexible working hours and occasional remote work
  
• Exposure to international clients and real US-market campaigns
  
• Fast-paced, tech-driven startup environment with growth opportunities
  
• Support for continued learning, certifications, and career development

How To Apply

contact@intewise.com