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The Orange Health
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Performance Marketing Manager

Performance Marketing Manager

The Orange Health

10 - 15 years

30 - 35 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Design engineering Usage Marketing analytics Bidding Google Analytics Analytical Healthcare Data analytics digital advertising CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the company:

Orange Health is India s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*

Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page .

Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India .

About the Role:

As a Performance Marketing Specialist you will own the strategy, execution, and optimization of performance channels including Google Ads, Meta, and programmatic platforms. You will work closely with creative, product, and analytics teams to drive measurable growth, improve ROAS, and deliver data-backed insights. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, test-and-learn environment.

Why join us?

Market competitive salary with bi-annual increments.
Great stock option policy with rights to exercise 10 years post exit.
Well known for a collaborative culture with a top 10% rating on Glass door.
Fastest-growing health tech company in India with marquee investors.
Opportunity to build a product that will have a significant impact on peoples health and well-being.

Roles and Responsibilities:

Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & New channels
Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer
Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis
Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models
Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets.
Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations.
Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights.
Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey.
Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends.
Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization opportunities.
Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics.
Mentor junior team members, work with external affiliate partners, ensuring high-quality execution and adherence to best practices.

Skills We are looking For:

Google Ads Mastery

Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end.
Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS)
Used ad extensions and audience targeting to enhance ad performance.
Conducted A/B testing to optimize creatives and targeting.
Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag.

Meta Ads (Facebook & Instagram)

Built full-funnel strategies covering TOFU, MOFU, and BOFU stages.
Created and targeted Custom Audiences and Lookalike Audiences.
Ran Dynamic Product Ads (DPA) for eCommerce to drive conversions.

Data & Analytics Proficiency

Handled multi-touch attribution and end-to-end tracking setup.
Used Google Tag Manager (GTM) for custom event tracking.
Analyzed user behavior and funnels via Google Analytics 4 (GA4).
Leveraged Mixpanel for funnel analysis, retention metrics, and user cohort analysis.
Used Appsflyer for mobile attribution, deep linking, and uninstall tracking.
Applied attribution models like first-click, last-click, and data-driven attribution.
Built performance dashboards using Data Studio (Looker Studio).
Analyzed key business metrics such as ROI, ROAS, CAC, and LTV.

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The Orange Health

Healthcare Technology

Health City

150 Employees

18 Jobs

Key People

John Smith

CEO
Jane Doe

CTO
Emily Johnson

COO

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Performance Marketing Manager