Performance Marketing Manager

erformance Marketing (Google Ads)

Role:

Location:

Work Mode:

No. of Positions:

Outstation Candidates:

Maximum Notice Period:

Years of Experience (YOE):

Role & Responsibilities

technical implementation, management, and optimization of Google Ads campaigns

• Campaign Setup and Management:

  Create and manage Google Ads campaigns across

  Search, Display, & Universal App Campaigns (UAC)

  .

• Performance Optimization:

  Monitor and optimize campaigns to improve key metrics such as

  CTR, CPC, CPA, and ROI

  .

• Reporting & Analytics:

  Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.

• A/B Testing:

  Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.

• Technical Troubleshooting:

  Identify and resolve technical issues related to ad delivery, tracking, and ad disapprovals.

• Collaboration:

  Work closely with product and design teams to ensure campaign success.

• Competitor Research:

  Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.

• Automation:

  Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.

• Industry Trends:

  Stay ahead in the constantly evolving digital marketing landscape.

Review Criteria (Mandatory Requirements)

• Strong B2C Performance Marketing Profile.

• Mandatory Experience 1:

  Must have

  2+ YOE

  in managing performance marketing in at least one of the Google Ads campaign types (

  Search, Display, UAC

  ).

• Mandatory Experience 2:

  Must have

  hands-on experience

  with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI).

• Mandatory Experience 3:

  Must have strong technical skills including familiarity with

  Google Tag Manager

  and

  Google Analytics

  .

• Mandatory Company Background:

  Must have worked at a

  B2C digital/tech product company

  or a digital marketing agency managing B2C digital/tech product clients.

• Exclusion Note:

  Avoid all e-commerce companies (like Meesho, Amazon, Flipkart, Swiggy) as their scope of work is limited and irrelevant.

• Product-Focus Note:

  Candidates must be from B2C tech product companies where the core user experience is driven by the

  technology itself

  not from companies where the user experience is shaped by a tangible service (e.g., food delivery or cab rides, like Ola, Swiggy, Zomato, Uber).

• Mandatory Stability:

  Minimum

  2 years per role required

  . One short stint is acceptable if there’s a long tenure (e.g., 5+ years) in a prior role. Frequent job changes are straight rejects.

Ideal Candidate Profile

Education:

Experience:

Skills:

• Proficiency in

  Google Ads, Google Ads Editor, Tag Manager, Google Analytics

  .
• Excellent at

  data handling and insight generation

  , proficiency in

  Excel & PPT

  .
• Strong

  technical skills

  . Experience with HTML, JavaScript, SQL is a plus.
• Experience with tools like

  Tableau, Power BI

  , etc., is a plus.
• Experience with

  Microsoft Ads (Bing), Facebook, affiliate marketing

  is a plus.
• Excellent

  problem-solving skills and attention to detail

  .
• Ability to manage multiple campaigns and projects simultaneously.

Job Specific Criteria

• CV Attachment is mandatory.
• Are you okay with Shift Timings -

  2:00 PM to 11:00 PM

  ?
• Please rate the candidates communication skills (0-10).