Performance Marketing Manager — Growth & Acquisition

Lands & Homes is building India’s most trusted, AI-powered real estate ecosystem — and we are seeking a Performance Marketing Manager who can architect, execute, and scale a high-velocity acquisition engine across multiple channels.

This is a senior individual contributor role for someone who knows how to drive growth with precision, operate complex funnels, and turn analytics into revenue impact. The role demands ownership, intelligence, and sophistication — and a highly polished professional presence.

ROLE RESPONSIBILITIES1. User Acquisition & Campaign Management

• Own end-to-end performance campaigns on Google Ads, Meta Ads, and emerging platforms.
• Maintain channel pacing, bid strategies, budgets, and daily delivery hygiene.
• Drive high-intent users, not vanity traffic — optimize for quality, not just volume.
• Build and run a creative experimentation engine (angles, hooks, messaging, formats).
• Conduct continuous A/B testing, audience refinement, and CPC/CPL optimizations.

2. Funnel Building & Optimization

• Architect multi-segment funnels for Buyers, Owners, Agents, and Builders.
• Build deep funnel visibility: Lead → Unlock → Call → Visit → Booking.
• Move the system away from cheap leads to qualified leads (CPQL focus).
• Implement event-based optimization to tie ad delivery to business results.
• Reduce drop-offs with landing page experimentation, UX fixes, and CRO frameworks.

3. Tracking, Measurement & Analytics

• Deploy and maintain pixel infrastructure, GTM, GA4, offline conversions, UTMs, and event tracking.
• Ensure every funnel step is measurable with full attribution clarity.
• Build dashboards (Looker/Sheets) for:
• CPL
• CPQL
• CAC
• ROI
• Revenue Influence
• Deliver weekly & monthly business reports with diagnostic insights, not just numbers.

4. Data-Driven Optimization

• Analyze performance daily to identify waste, anomalies, opportunities, and growth pockets.
• Use data to guide audience strategy, creatives, keywords, bidding, and budgets.
• Conduct keyword research, audience persona refinement, and structured testing frameworks.
• Implement creative → funnel → feedback → retargeting loops to maximize ROAS.

5. Cross-Functional Collaboration

• Work with Creative Team to align ad messaging, landing pages, funnels, and brand voice.
• Partner with Sales to understand lead feedback, quality drops, and performance gaps.
• Collaborate with Product to define events, backend tracking, UX fixes, and insights.
• Maintain a tight loop between Marketing → Sales → Product to tighten funnel efficiency.

⭐ WHO YOU ARE

• 3–7 years experience in performance marketing / paid acquisition
• A/B testing expert
• Fluent with GTM, GA4, Meta Ads, Google Ads
• Comfortable managing ₹3–10L monthly budgets
• Obsessed with analytics & funnel math
• Polished, structured, articulate, and professionally groomed
• Able to present insights to founders & CXOs with clarity
• A strong executor, not just a planner

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹120,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Provident Fund
• Work from home

Ability to commute/relocate:

• Yeshwanthpur, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person