About Us Lands & Homes is a real-estate technology company focused on trusted discovery and seamless customer journeys for agents, owners, builders, and end users across India. Role Overview We’re hiring a Social Media Manager to design and execute India-focused go-to-market strategies, drive acquisition and retention across stakeholder segments, and scale product engagement. Key Responsibilities Own end-to-end GTM and growth strategy across channels and segments. Acquire and retain agents, owners, builders, and end users with targeted programs. Improve MAU/DAU and engagement through lifecycle, content, SEO/ASO, and paid campaigns. Build and optimize conversion funnels; run A/B tests and experiments. Plan and manage budgets with a clear ROI framework. Partner with Product, Sales, and Operations to align growth goals and roadmaps. Develop dashboards and reporting for performance visibility. Qualifications 5+ years in growth, digital marketing, or brand management, preferably in India-focused markets. Demonstrated success in multi-segment user acquisition and retention. Hands-on expertise across paid media, SEO/ASO, content/lifecycle marketing, and analytics. Strong command of funnel analytics, experimentation, and cohort analysis. Experience managing budgets and agencies; comfort with leadership and cross-functional work. Excellent communication and stakeholder management skills. Success Metrics Monthly acquisition targets by segment (agents, owners, builders, end users). MAU/DAU growth and key engagement rates. Lead-to-conversion improvements across the funnel. CAC, LTV, and payback period performance. Campaign ROI and channel efficiency. Retention and repeat usage by segment. Benefits Competitive compensation and performance bonuses. High-impact role in a fast-growing product organization. Flexible remote/hybrid working model and comprehensive benefits. How to Apply Email your resume and a brief summary of a growth initiative you led (objective, approach, results) to isidore@landsandhomes.com . #LandsAndHomes #RealEstateJobs #GrowthMarketing #IndiaHiring