Performance Marketing Manager

Job Title: Ads Manager / Performance Marketer

Company: Dhariwal Ayurveda Pvt. Ltd. Location: Jodhpur, Rajasthan

Experience: 4–5 Years Salary: Up to ₹60000 (in-hand per month)

Industry: Ayurveda / Herbal / FMCG Employment

Type: Full-Time

About the Company:

Dhariwal Ayurveda Pvt. Ltd., established in 1955 in Jodhpur, Rajasthan, is a heritage Ayurvedic company known for its trusted and time-tested herbal products. With decades of expertise, we bring the healing power of Ayurveda to modern consumers across India. We are now expanding our marketing team and looking for a skilled Advertisement Manager to lead our promotional efforts.

Role Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google (Search, Display, YouTube) and Meta (Facebook/Instagram) platforms, as well as managing the brand’s SEO strategy for long-term organic growth.

Key Responsibilities:✅ Google & Meta Ads Management:

• Plan and execute high-ROI performance campaigns (Search, Display, Shopping, YouTube, Facebook, Instagram).
• Perform keyword research, audience targeting, A/B testing, and budget allocation

Optimize ads based on performance data: CTR, CPC, ROAS, and conversion rate

• Create compelling ad copy and work with designers for visual creatives
• Track daily, weekly, and monthly campaign performance using Google Analytics, Ads Manager, etc.

✅ SEO Strategy & Execution:

• Conduct on-page and off-page SEO audits and optimizations
• Optimize website structure, meta tags, content, and loading speed for better ranking
• Develop backlinks and partnerships with high-authority websites
• Track keyword rankings, organic traffic, and search trends

✅ Analytics & Reporting:

• Prepare weekly/monthly reports on campaign performance and SEO growth
• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Meta Business Suite
• Recommend action plans to improve conversions and reduce cost-per-lead/acquisition

Key Requirements:

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, or related field
• 4–5 years of experience in performance marketing (Google & Meta Ads) and SEO
• Proven track record of managing paid ad budgets and delivering measurable results
• Strong knowledge of keyword research tools, analytics platforms, and performance tracking
• Good understanding of Ayurvedic/wellness products and digital consumer behavior
• Certification in Google Ads or Meta Blueprint (preferred)

What We Offer:

• Salary based on last CTC or 60000 in-hand per month
• Opportunity to lead digital performance marketing in a legacy Ayurvedic brand
• Supportive and growth-oriented work culture
• Remote opportunity

Job Type: Full-time

Pay: Up to ₹60,000.00 per month

Benefits:

• Food provided
• Provident Fund

Experience:

• Performance marketing: 4 years (Required)

Work Location: In person