Performance Marketing Manager (D2C Brands)

Performance Marketing Manager (D2C Brands)

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About the Role

Performance Marketing Manager

Key Responsibilities

Performance Marketing & Campaign Management

• Plan, execute, and optimize performance campaigns across

  Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels

  .
• Manage and scale monthly budgets of

  ?10 lakhs and above,

  with a focus on profitable growth.
• Build full-funnel acquisition strategies for D2C websites (Awareness ? Consideration ? Retargeting ? Retention).
• Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

D2C Growth Strategy

• Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.
• Implement A/B testing for creatives, audiences, bidding strategies, and funnels.
• Optimize product pages for better CVR using insights from heatmaps and analytics.
• Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

Analytics & Reporting

• Monitor performance using

  GA4, Shopify Analytics, Excel/Sheets, Looker Studio

  , and other analytics tools.
• Generate clear performance dashboards and present insights to management.
• Track user journeys, attribution, and multi-touchpoint conversions.

Retention & CRM

• Coordinate with the CRM team for

  email, SMS, WhatsApp

  workflows to improve repeat purchase rate.
• Leverage remarketing and upsell strategies using first-party data.

Requirements

• 5+ years of experience

  in Performance Marketing, specifically for

  D2C/e-commerce brands

  .
• Proven track record of managing

  minimum ?10 lakhs+ monthly ad spend

  .
• Strong knowledge of

  Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking

  .
• Expertise in

  campaign scaling

  ,

  performance optimization

  , and

  conversion-focused strategies

  .
• Analytical mindset with proficiency in

  Excel/Sheets

  , dashboards, and performance reporting.
• Experience working with creativesunderstanding of what works for D2C audiences.
• Strong communication and cross-functional collaboration skills.

Good to Have

• Experience with

  influencer-led performance campaigns

  .
• Knowledge of

  affiliate marketing

  and marketplace ads (Amazon, Flipkart).
• Hands-on experience with CRO tools like

  Hotjar, VWO, Optimizely

  .
• Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

What We Offer

• Opportunity to scale fast-growing D2C brands.
• Ownership of digital growth with a high degree of autonomy.
• A creative and data-driven work environment.
• Competitive compensation and performance-based incentives.