Performance Marketing Manager

As a Performance Marketer at our company based in Calicut, you will be responsible for driving high-ROI campaigns using your expertise in Google Ads, Meta Ads, and Performance Max. You should possess a data-driven mindset, hands-on experience in audience targeting, and a solid understanding of digital ad platforms. Your primary responsibilities will include planning, executing, and optimizing Google Ads, Meta Ads, and Performance Max campaigns. You will analyze performance data to implement strategies that enhance ROI and reduce CAC. A/B testing on creatives, landing pages, and ad copies will be a crucial part of your role. Additionally, managing budgets, bidding strategies, and audience segmentation will be essential tasks. Collaboration with the creative team for ad assets and landing page improvements is also expected. Staying updated with industry trends and platform updates is necessary to ensure campaign success. To be successful in this role, you should have at least 3 years of experience in performance marketing. Strong expertise in Google Ads, Meta Ads, and analytics tools is essential. A data-driven approach, along with experience in Google Analytics, Google Tag Manager, and CRM tools, will be beneficial. Your ability to optimize ad spend and improve campaign performance will be key to your success. Excellent analytical and communication skills are also required for effective performance marketing. If you meet these requirements and are eager to drive impactful marketing campaigns, we encourage you to apply and be a part of our dynamic team.,