Performance Marketing Lead

Job Description

Develop and execute comprehensive digital marketing strategies: Create and implement digital marketing plans that align with business objectives, utilising channels such as SEO, SEM, social media, email marketing, and content marketing. Content Creation and Management: Oversee the creation of engaging and relevant content for various digital platforms, ensuring consistency in brand messaging and tone. SEO and SEM Management: Optimise website content for search engines, manage pay-per-click advertising campaigns, and stay abreast of industry trends to maximise organic and paid search performance. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across platforms. Email Marketing: Plan and execute effective email marketing campaigns, ensuring proper segmentation, personalization, and analysis of performance metrics. Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the success of digital marketing efforts. Provide regular reports and insights to the leadership team. Budget Management: Efficiently manage the digital marketing budget, ensuring maximum ROI and cost-effectiveness in all campaigns. About You You have at least 5 years of experience in a similar role in the e-Commerce industry. Bachelors degree in Marketing, Business, or a related field. Proven experience as a Digital Marketing Manager or similar role. Solid understanding of digital marketing techniques, SEO, SEM, and social media platforms. Strong analytical skills and the ability to use data to inform strategy and decision-making. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Up-to-date with the latest trends and best practices in digital marketing.