Job
Description
We are seeking a talented and experienced Performance Marketing Specialist to join our team and drive our digital marketing efforts to new heights. If you are passionate about digital marketing, possess strong analytical skills, and have a track record of success in managing performance campaigns across multiple platforms, we want to hear from you! Responsibilities: Plan, execute, and optimize performance marketing campaigns across various channels, including but not limited to Facebook Ads, Google Ads. Conduct thorough keyword research, audience targeting, and competitor analysis to inform campaign strategies. Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization. Implement A/B testing methodologies to continuously improve campaign performance and drive higher ROI. Manage budgets effectively and allocate resources based on performance goals and priorities. Stay updated on industry trends, best practices, and emerging technologies in digital marketing and performance advertising. Collaborate cross-functionally with creative, content, and analytics teams to ensure alignment of campaign objectives and messaging. Utilize programmatic ad tools such as Google Display & Video 360, The Trade Desk, etc., to enhance campaign targeting and reach (experience with these tools is an added advantage). Generate regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders. Requirements: Bachelor's degree in Marketing, Advertising, Business, or a related field. 1 - 3 years of experience in performance marketing, with a focus on Facebook Ads, Google Ads. Proven track record of managing successful performance marketing campaigns with measurable results. Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Facebook Analytics, etc. In-depth knowledge of digital advertising platforms, ad formats, targeting options, and best practices. Experience with programmatic ad tools like Google Display & Video 360, The Trade Desk, etc., is preferred. Excellent communication skills with the ability to convey complex ideas clearly and concisely. Detail-oriented with a strong focus on accuracy and quality of work. Ability to multitask, prioritize tasks, and thrive in a fast-paced, dynamic environment. Google Ads and Facebook Ads certifications are a plus. Join our team and be part of an exciting journey to drive growth and innovation through cutting-edge digital marketing strategies! If you meet the above qualifications and are ready to make an impact, we encourage you to apply. Location: HSR, Bangalore Working Days: 6 days
