Performance Marketing

Performance Marketing

• Take ownership for planning, setup and execution of all paid acquisition for a segment
• Lead execution of campaigns across channels for SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram and other social channels to meet key performance metrics
• Explore vendor partnerships and new channels for paid acquisition to increase traffic and leads
• Lead budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth for a segment
• Ideate, plan, execute and measure experiments for conversion growth with A/B testing for optimising user funnels
• Identify market trends and gather insights to utilise for manoeuvring the campaigns and driving performance
• Work on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
• Benchmark funnel metrics, user journeys, and creatives against competitors
• Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts
• Drive business impact with understanding of ROI delivered through the respective campaigns managed

Skills

• Min 5+ years of performance/digital marketing experience, including expertise on Google Search Ads, Facebook, Instagram and YouTube Marketing
• Bachelor's /Master's degree in engineering or business administration with a consistent track record in quantitative field
• Prior experience of working on B2B paid marketing campaigns
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web, SEMRush)
• Strong analytical skills and data-driven thinking
• Excellent communication (verbal and written) skills

Interested candidate please share the update resume to pooja.menon@ext.icicilombard.com with subject line "Performance Marketing" alongwith the below details:

Current Salary (fixed)

Expectation

Notice Period

Education (Full Time / part Time)