Performance Marketing - Google Ads

As a Google Ads Specialist at our company located in Ahmedabad (Makarba), you will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive E-commerce Sales. Your key duties will include conducting thorough keyword research and competitor analysis to identify growth opportunities, creating compelling ad copy and design strategies to enhance performance metrics such as CTR and conversion rates, and monitoring campaign performance to make data-driven decisions for continuous improvement. You will also manage budgets effectively to maximize ROI while minimizing wasted spend, utilize tools like Google Analytics to track and report on campaign performance, and stay updated with Google Ads policies, algorithm changes, and digital marketing trends. Additionally, you will perform A/B testing on ads, landing pages, and targeting strategies to enhance overall campaign performance and collaborate with internal teams to align campaigns with broader marketing goals. To be successful in this role, you should have a minimum of 2 years of hands-on experience managing Google Ads campaigns across various formats such as Search, Display, Shopping, and more. You should possess a strong knowledge of Google Ads Manager and related tools like Keyword Planner, Google Analytics, and Data Studio. A proven track record of achieving measurable results and ROI is essential, along with expertise in campaign optimization, bidding strategies, and audience targeting. Familiarity with landing page optimization and conversion rate strategies is also required, as well as an analytical mindset to interpret data and derive actionable insights. While certification in Google Ads is preferred, it is not mandatory. Excellent communication and organizational skills are highly valued in this role. This is a full-time position with a fixed schedule from Monday to Friday, working the day shift in person at our Ahmedabad (Makarba) location.,