Performance Marketing Expert

Key Responsibilities:

• Develop, manage, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to improve targeting and campaign performance.
• Monitor and analyze campaign metrics (CPC, CTR, CPA, ROAS, etc.) to evaluate effectiveness and recommend improvements.
• Optimize landing pages, ad copies, and creatives in collaboration with the creative and content teams.
• A/B test creatives, ad formats, targeting strategies, and landing pages to drive better results.
• Track and report performance using tools like Google Analytics, Google Tag Manager, and ad platform dashboards.
• Stay updated on digital marketing trends, new ad platform features, and industry best practices.
• Coordinate with internal teams and stakeholders to align campaign strategies with business objectives.

Key Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in performance marketing or paid media management.
• Proven track record in managing Google Ads, Meta Ads, and other paid platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel.
• Familiarity with SEO, SEM, retargeting, and affiliate marketing is a plus.
• Creative mindset with excellent written and verbal communication skills.
• Ability to manage multiple campaigns and projects simultaneously under tight deadlines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have experience managing ads for e-commerce clients?
• What is your current notice period, and when would you be available to join us?
• What is your current CTC & Expected CTC?

Experience:

• Performance marketing: 1 year (Required)

Work Location: In person