Performance Marketing Executive

Adventum Student Living Pvt Ltd. (Holding company of UniAcco|Unicreds|Unischolarz)

About the Company

Adventum Student Living intends to build a cutting-edge, technology based platform to provide end-to-end solutions for students & aims to fulfil their study abroad dreams. Since the inception of the company; we have gathered a staggering 4.5 rating on Glassdoor and raised a funding of USD 5 Million in March, 2022.

We started this journey back in 2019 with UniAcco; through which we aspire to ignite a global prop-tech revolution by bringing together students and property managers from all over the world on a single, cross-border platform. Since our inception; we have achieved following milestones:

• 6M Active Users
• 250 Employees
• 100K Students Assisted

Soon after we understood the student challenges a little more & launched UniCreds; an education loan platform. By partnering with the top lenders globally, we aim to assist students in acquiring the most competitive education loans at attractive interest rates. Following are our milestones till date:

• 1.5M Active Users
• 50 Loan Experts
• USD 125+ Mn Loans Disbursed

In Oct 2021, we completed our ecosystem with the launch of UniScholarz; an end-to-end personalised counselling platform for students. We are an integrated platform that addresses student needs right from the start of their journey till the end. In the past year; here are some of the milestones that we have achieved:

• 1M Active Users
• 100 Trusted Counsellors
• 400+ Students Placed

Responsibilities:

1. Creating and handling Paid campaigns (Google ads, Facebook Ads, Affiliate Channels)

2. Performing ongoing paid keyword research for expansion and optimization

3. Providing recommendations and executing strategies for keyword opportunities, ad copy creation, campaign structuring, targeting, etc.

4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines

5. Monitoring and analyzing campaigns to meet revenue goals

6. Executing A/B tests, collecting & analyzing data, and identifying trends & insights to achieve maximum ROI in paid search campaigns

7. Handling a portfolio of accounts and taking end-to-end ownership

8. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser's delight

9. Staying up-to-date with the latest industry trends

10. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

11. Collaborating with the business development team to create business documents like proposals and the scope of work

12. Marketing activities on Additional Channels like facebook Groups, SMS, Emailers etc.

Skill(s) required

Digital Advertising

Digital Marketing

English Proficiency (Spoken)

English Proficiency (Written)

Google AdWords

Google Analytics

MS-Excel

Search Engine Marketing (SEM)

Google Editor

Non Paid Media