Performance Marketing Executive

Key Responsibilities:

•  Developing Marketing Strategies: Collaborate with the marketing team to develop comprehensive
• marketing strategies that align with the company's goals and objectives.
•  Digital Advertising Campaigns: Plan, execute, and optimize digital advertising campaigns across various
• platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic and conversions.
•  SEO and SEM: Implement effective search engine optimization (SEO) and search engine marketing (SEM)
• strategies to improve organic visibility and drive qualified leads to our website.
•  Email Marketing: Oversee the email marketing program, including campaign planning, audience
• segmentation, content creation, and performance analysis.
•  Social Media Management: Manage and grow our social media presence across platforms, including
• content creation, community engagement, and performance tracking.
•  Analytics and Reporting: Utilize data-driven insights to measure campaign performance, track key
• metrics, and generate regular reports to assess ROI and inform decision-making.
•  Budget Management: Manage the marketing budget effectively, allocate resources efficiently, and
• optimize spending to achieve maximum results.
•  Collaboration and Communication: Work closely with cross-functional teams, including sales, design, and
• product development, to ensure alignment and synergy across marketing efforts.

Qualifications:

•  Bachelor's degree in Marketing, Business Administration, or related field.
•  Proven experience (3 years) in performance marketing, digital advertising, or related roles.
•  In-depth knowledge of digital marketing channels, tools, and best practices.
•  Strong analytical skills with the ability to interpret data, analyze trends, and identify opportunities for
• optimization.
•  Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
•  Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
•  Creative thinking and problem-solving abilities.
•  Experience with marketing automation platforms and CRM systems is a plus.

Location- Gurgaon

Job Types: Full-time, Permanent

Pay: Up to ₹45,000.00 per month

Experience:

• Performance marketing: 1 year (Required)

Work Location: In person