Job
Description
Job Description Performance Marketing - Sr Associate What you'll do Role & responsibilities Managing performance marketing for the biggest gaming company in India. You will be managing campaigns across FB, Google, Direct Partners & other programmatic platforms. Apart from marketing execution, you will be responsible for driving user journeys and improve conversion funnels on the app too Apart from marketing execution, you will be responsible for driving user journeys and improve conversion funnels on the app too Some key metrics that you would be owning new user acquisition, Cost per new user and Quality of new users. Performing multi-level A/B testing by in-depth analyzing the tactics mix, historical data, and user behaviors to meet the KPIs. Analyze data and figure out leaky product funnels and communication flows and fix them. Keep growing the new user acquisitions, month on month, simple.. :) What youll bring At least 1-3 years of previous experience in performance marketing in B2C internet companies Experience in managing App Campaigns on Google Ads, Meta Ads, DV360 and other DSPs. Go-getter attitude - Mustnt shy away from experiments and analyzing the outcome properly for future scalability Comfortable with understanding technical nuances, the curiosity to learn, and the desire to know the domain, deeply. Comfortable in working with cross-functional teams, and owning the outcomes Good understanding of data and the knack of finding out meaningful insights and making decisions based on them. What you will expect? A true startup culture - young, fast paced, where you are driven by personal ownership of solving challenges that help you grow fast Focus on innovation, data orientation, being results driven, taking on big goals, and adapting fast A high performance, meritocratic environment, where we share ideas, debate, and grow together with each new product Massive and direct impact on the work you do. Growth through solving dynamic challenges Leveraging technology & analytics to solve large scale challenges Working with cross functional teams to create great products and take them to market Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry Compensation & Benefits Attractive compensation and ESOP packages INR 10 Lakh medical insurance cover for yourself and your family Fair & transparent performance appraisals An attractive Car Lease policy Relocation benefits A vibrant office space with fully stocked pantries. And your lunch is on us!
