Performance Marketing Executive

At BVUR Innovations, we blend technology, marketing, and branding to create data-driven strategies that drive measurable growth. In this role, you’ll primarily work with FurrCrew, a fast-growing pet-care brand powered by creativity and heart, where you’ll lead digital acquisition campaigns, optimise performance across platforms, and turn insights into impactful marketing results that fuel brand growth.

Role Profile – Performance Marketing Executive

Job Location – Pune, India

You'll be Responsible for:

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimise the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimise campaign and creative performance better.
• Perform SEO activities for organic growth
• Suggest new digital channels that have the potential to increase new user numbers efficiently.

Skills & Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in a digital and client-facing role within a marketing agency or related environment.
• Strong understanding of marketing principles, including digital marketing, social media, content marketing, and branding.
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
• Exceptional organisational skills and attention to detail.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Proficiency in Microsoft Office Suite and familiarity with project management tools (e.g., Trello, Asana) and CRM software.
• Analytical mindset with the ability to interpret data and provide actionable insights.