Performance Marketing & Digital Analytics Manager (SEA)

Who We Are

Focus Magazine as Growth Champion 2023

Your Mission

Performance Marketing Manager SEA & Digital Analytics

Key Missions / Projects:

• Build our in-house SEA strategy

  : Drive the setup, management, and scaling of Google and Bing Ads to reduce long-term reliance on external agencies.

• Daily campaign operations

  : Take charge of monitoring, reporting, and analyzing SEA campaigns, including building dashboards and running evaluations (A/B Testing)

• Agency collaboration

  : Coordinate projects and optimizations with external partners while developing an internal roadmap to replace external dependencies.

• Shopping Feed excellence

  : Optimize product feed quality for Google Shopping to maximize visibility and conversion.

• Creative impact

  : Bring fresh campaign ideas, support ad graphic production projects, and support seasonal media advertising initiatives.

• Business operations support

  : Manage reports, update inventory and availability lists, and contribute to ongoing process improvements.

Your Responsibilities

• Continuously optimize SEA campaigns across multiple platforms (Google Ads, Microsoft Ads, Paid Social).
• Analyze performance data, create actionable insights, and ensure campaign reporting is accurate and up to date.
• Improve user journeys and conversion funnels together with the e-commerce and product teams.
• Coordinate with agencies on performance projects while taking increasing ownership in-house.
• Ensure accurate feed management and technical tracking setups (Google Analytics, Tag Manager, Looker Studio).
• Identify new growth opportunities through competitor analysis, market trends, and testing of new tools and ad formats.

Your Profile

• Completed studies in Business, Marketing, E-Commerce, Data Science, or a related field.

• 3+ years of professional experience

  in Performance Marketing, ideally with strong SEA focus (Google Ads, Microsoft Ads).
• Proven expertise with tracking, analytics, and reporting tools (Google Analytics, Tag Manager, Looker Studio, Excel).
• Strong analytical mindset with a high affinity for numbers, KPIs, and structured problem-solving.
• Creative mindset with experience in briefing and developing ad creatives (visual and copy).
• Self-starter with high initiative, adaptability, and team spirit.
• Excellent communication skills in

  English

  ; German is a plus.