Performance marketing associate

Performance Marketer – Trackk (Mumbai | Full-time | In-office)

Role Overview

consumer-facing mobile apps

Gen Z behaviour, content, and digital psychology

What You’ll Do

• Own and manage

  all paid user acquisition

  across Google, Meta, UAC, ASA, programmatic, and emerging channels
• Build and optimize full-funnel campaigns focused on

  KYC completions, deposits, and active traders

• Set up, track, and optimize KPIs: CAC, KYC %, ROAS, LTV, cohorts, retention, and payback
• Work closely with design to create

  Gen Z-friendly creatives

  , copies, and landing pages
• Build rapid A/B experiments across ads, ad formats, media mixes, and funnel flows
• Work with product to improve onboarding flows and reduce drop-offs
• Scale budgets efficiently while protecting CAC at every stage
• Use analytics tools (Firebase, Appsflyer, Mixpanel, GA4) for insights & attribution
• Stay on top of trends, meme-culture, creator formats, and what’s working for 18–35 audiences

Ideal Profile

• 3–6 years

  of performance marketing experience

• Must have:

  Scaled

  consumer-facing mobile apps

  (fintech/gaming/trading/social preferred)
• Strong understanding of

  Gen Z content behaviour, hooks, and creative strategy

• Experience with

  App Install campaigns

  , UAC, ASA, and event-driven optimization
• Strong analytical skills — comfortable with metrics, funnels, data, experiments
• Bonus: Experience with influencer performance, referral programs, and viral loops
• Comfort working in a fast-paced, iterative startup environment
• Someone who thrives on experiments, numbers, and growth loops