Performance marketing associate

You will be working as a Performance Marketing Manager at Srimaya, an e-commerce portal for women's accessories based in New Delhi. Your main responsibility will be to create, execute, and manage paid acquisition campaigns across various channels to drive growth. To excel in this role, you should have previous experience in a quantitative marketing role, particularly in managing strategies and executions on social, search, or other performance-oriented channels. Proficiency in setting up campaigns on platforms like Facebook Ads Manager, Google Ads, and Google AdWords is essential. You must possess a deep understanding of data and be able to derive actionable insights to inform decision-making processes. As a Performance Marketing Manager, you will be expected to analyze campaign performance, optimize based on data-driven insights, and identify areas for improvement to maximize ROI. Strong analytical skills, exceptional communication abilities, and project management expertise are key requirements for this role. You should also have a proven track record of building and scaling acquisition campaigns effectively. Collaboration with creative and marketing teams to test strategies and drive innovation will be crucial in this role. Additionally, you will be responsible for developing easy-to-understand reporting dashboards and visualization tools to communicate complex analyses effectively. Your goal will be to deliver measurable improvements in ROI and cost per conversion (CPA) across all marketing channels. If you have a Bachelor's degree in Marketing or a relevant field, along with outstanding presentation skills and a critical, creative mindset, we encourage you to apply for this challenging yet rewarding position.,