Performance Marketing

Job Summary: We are looking for a results-driven Performance Marketing Executive to manage and optimize digital advertising campaigns across various platforms. The ideal candidate should have hands-on experience with paid marketing on social media (LinkedIn, Instagram, etc.), strong analytical skills, and the ability to drive measurable growth. Key Responsibilities: Plan, create, and manage paid advertising campaigns on platforms like Google Ads, LinkedIn, Instagram, Facebook, and others Monitor and optimize campaign performance to achieve KPIs (click-through rates, conversions, ROI, etc.) Manage and grow social media profiles through targeted ad strategies Create audience segments and run A/B testing for ads and creatives Analyze performance data and prepare regular reports with insights and recommendations Work with the design and content teams to create high-performing ad creatives and copy Stay updated on platform changes, algorithm updates, and digital trends Track budget spend and ensure effective allocation of ad budgets Requirements: Proven experience in performance marketing or digital advertising Strong knowledge of paid ads on LinkedIn, Instagram, Facebook, and Google platforms Experience with tools like Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics Strong analytical skills and ability to interpret campaign data Creative mindset for developing ad concepts and improving engagement Excellent time management and communication skills Bachelor's degree in Marketing, Business, or a related field (preferred) Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Work Location: In person