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Job Description: Performance Marketing Specialist Position : Performance Marketing Specialist Location : Vytila, Kochi Type : Full-time Salary : Best in the industry About the Role: We are looking for an experienced Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a minimum of 1 year of experience in digital marketing, with a focus on performance-driven campaigns. You will be responsible for managing and optimizing digital marketing campaigns to drive measurable results in terms of traffic, conversions, and ROI. Responsibilities: Plan, execute, and manage performance marketing campaigns across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Monitor and optimize campaign performance to meet KPIs (Key Performance Indicators) such as CPC, CPA, ROAS, and others. Conduct A/B testing and optimize landing pages, ad creatives, and targeting strategies. Analyze data and generate regular reports on campaign performance, providing insights for improvement. Work closely with the creative and content teams to develop high-converting ad creatives and landing pages. Manage the marketing budget effectively to ensure cost-efficient campaign execution. Keep up to date with the latest trends in digital marketing and advertising tools. Collaborate with other teams to align marketing efforts with business goals. Requirements: Experience : Minimum 1 year of experience in performance marketing or digital marketing. Education : Bachelor’s degree in Marketing, Business, or related field. Skills : Proven experience managing paid campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, etc.). Strong analytical skills with the ability to analyze data and drive actionable insights. Understanding of SEO, SEM, and other digital marketing techniques. Experience with marketing automation tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager). Knowledge of conversion rate optimization (CRO) and landing page optimization. Strong communication and teamwork skills. Job Types: Full-time, Permanent Pay: ₹18,000.00 - ₹25,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person
