Performance Marketer Manager

The Performance Marketing Manager will be responsible for developing, implementing, and optimizing performance-based marketing campaigns to drive measurable growth in leads, sales, and other key business metrics. This role requires a strong analytical mindset, expertise in digital advertising platforms, and the ability to translate data into actionable strategies.

Responsibilities

- Develop and execute performance marketing strategies across various digital channels, including SEM, display, social media, and affiliate marketing.

- Manage and optimize paid search campaigns (Google Ads, Facebook Ads) and display advertising to achieve targeted ROI and performance goals.

- Analyze campaign performance data, identify trends, and generate actionable insights to improve ROI and achieve KPIs.

- Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages that drive conversions.

- Conduct A/B testing and other optimization techniques to enhance campaign effectiveness and user experience.

- Monitor budget allocation, track expenses, and ensure campaigns are executed within budget while maximizing performance.

- Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and generate regular reports for stakeholders.

- Stay updated on industry trends, emerging technologies, and best practices to continuously improve performance marketing efforts.

Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.

- Proven experience (3-5 years) in performance marketing or digital advertising, with a strong track record of driving successful campaigns.

- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).

- Strong analytical skills and experience with data-driven decision-making.

- Excellent communication and collaboration skills.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Knowledge of SEO, PPC, and conversion rate optimization (CRO) techniques.