Performance Marketer

🔍 About the Role

CircleChess is India’s largest chess company, blending technology and community to transform the game. Based in Bengaluru, we offer live Grandmaster-led coaching, AI tools like Caissa, and the country’s most active tournament platform. With 70,000+ players and 5000+ learners, we’re building the future of chess.

hands-on performance marketer

impression growth

💼 Responsibilities

• Plan, launch, and manage paid campaigns across

  Meta (Facebook/Instagram)

  and

  Google (Search, Display, YouTube)

• Drive

  scalable lead generation

  with sharp focus on

  CPL efficiency and conversion quality

• Optimize across the funnel –

  ads, landing pages, creative assets, audience segments, and messaging

• Run A/B tests for ad copy, creatives, and placements to identify high-performing combinations
• Collaborate with design and content teams to align creative direction with performance insights
• Monitor performance, analyze trends, and iterate fast to meet aggressive growth KPIs
• Own weekly/monthly performance reporting and insights for leadership

✅ Requirements

• 2–5years of

  direct experience

  managing Meta Ads + Google Ads end-to-end
• Proven ability to

  scale lead volumes

  and reduce

  Cost per Lead (CPL)

• Hands-on with

  Google Ads Manager, Meta Business Suite, GA4

  , and landing page optimization tools
• Sharp analytical mindset and high comfort with numbers
• Highly autonomous, proactive, and execution-driven
• Background in edtech/D2C/startups is a plus

🎁 What You’ll Get

• High Ownership

  : Run paid performance independently with decision-making autonomy

• Direct Impact

  : Your work directly fuels revenue and brand growth

• Cross-Functional Collaboration

  : Work closely with founders, product, design, and content teams

• Growth Trajectory

  : Opportunities to grow into leadership roles as we scale globally

• Meaningful Work

  : Help kids and families unlock life skills through chess

• Startup Momentum

  : Be part of a high-speed, purpose-driven company backed by India’s top talent