Performance Marketer [B2B SaaS]

We are looking for a Performance Marketing Executive to drive customer acquisition, lead generation, and revenue growth for our SaaS product. The ideal candidate is data-driven, analytical, and experienced in running high-converting campaigns on Google Ads and LinkedIn Ads.

Key Responsibilities

• Plan, execute, and optimize Google Ads & LinkedIn Ads campaigns to drive high-quality leads.
• Manage search, display, video, and remarketing campaigns across platforms.
• Develop A/B testing strategies to improve ad performance and conversion rates.
• Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategies.
• Work with the content and design teams to develop compelling ad creatives and landing pages.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide insights for improvement.
• Implement conversion tracking, pixel setup, and attribution modeling for accurate performance measurement.
• Stay updated with industry trends, platform algorithm changes, and best practices to ensure campaign success.



Requirements

• 2+ years of experience in performance marketing, specifically in SaaS.
• Proven expertise in Google Ads and LinkedIn Ads campaign management.
• Strong understanding of B2B SaaS marketing funnels and lead generation strategies.
• Experience with Google Analytics, Google Tag Manager, and UTM tracking.
• Hands-on experience in landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent analytical skills with a results-driven mindset.
• Knowledge of other paid advertising channels (Meta Ads, Twitter Ads, etc.) is a plus.