Perforamnce Marketing-Meta Ads

Key Responsibilities:

• Campaign Management:

• Plan, implement, and manage Facebook Ads campaigns across Facebook, Instagram, and the Meta Audience Network to drive brand awareness, traffic, and conversions.
• Create, optimize, and scale Facebook Ads campaigns using a data-driven approach to achieve business goals.

• Audience Targeting & Segmentation:

• Develop targeted audiences using Facebook's advanced targeting options, including interest-based, demographic, location, and behavioral targeting.
• Create custom and lookalike audiences to reach relevant prospects.

• Ad Creative & Copywriting:

• Collaborate with the creative team to design eye-catching and effective ad creatives.
• Write compelling ad copy that resonates with the target audience, driving clicks and conversions.

• Optimization & Testing:

• Continuously monitor ad performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, and ROI.
• Run A/B tests on ad copy, creatives, and landing pages to ensure ongoing improvement in campaign performance.

• Analytics & Reporting:

• Use Facebook Ads Manager and other analytics tools (such as Google Analytics) to track performance, analyze data, and provide actionable insights.
• Generate and present performance reports to internal stakeholders, including trends, successes, and areas for improvement.

• Budget & Bid Management:

• Oversee budget management and optimize bids to ensure that campaigns run efficiently and within the allocated budget while maximizing ROI.

• Stay Updated with Facebook Ads Best Practices:

• Stay up-to-date with Facebook Ads trends, new features, and best practices, ensuring that strategies are aligned with industry standards.

• Lead Generation & Conversion:

• Focus on lead generation campaigns, conversion tracking, and optimization to drive sales and customer acquisition via Facebook.