Perfomance Marketing Specialist (In-House)

Company Description

Knack Healthcare is a forward-thinking wellness company dedicated to redefining personal health and vitality. Following the success of ENDURA Mass, a trusted name in sports nutrition, Knack Healthcare launched Efflair, a luxury aphrodisiac product line designed to enhance intimate wellness. Combining science-backed ingredients with the magic of Ayurveda and modern science with vast experience of Renowned Ayurvedic physician and modern science professional curating premium experiences, we cater to the evolving needs of modern consumers. Our mission is to innovate wellness and elevate lives by blending pleasure with purpose.

Performance Marketing Specialist – Efflair (Full-Time | On-Site | New Delhi)

Where Performance Meets Pleasure.

Efflair is building India’s most luxurious and intimate sexual wellness brand. We’re looking for a Performance Marketing Specialist who can go beyond ROAS and bring bold ideas to life.

🧠 The Role

• Thinks beyond standard funnels
• Bold enough to market in taboo spaces
• Sees data as a story, not just numbers
• Obsessed with growth and experimentation
• Comfortable working in a fast-paced startup
• Wants to grow with the brand long-term

💼 Responsibilities

• Plan and run Meta & Google ad campaigns
• Optimize full-funnel performance (click to repeat purchase)
• Reduce CAC, improve ROAS
• A/B test creatives, audiences, landing pages
• Work closely with content, design & ecom teams
• Track performance with GA4, Meta, Klaviyo, Hotjar
• Report insights and suggest action steps
• Explore influencer & UGC integration

🎯 What You Bring

• 2-3 years in performance marketing (D2C preferred)
• Strong command of Meta, Google Ads & analytics tools
• Experience with Shopify and Klaviyo a plus
• Data-driven, curious, and result-oriented
• Strong communication and collaboration skills
• Prior experience in wellness or healthcare is a bonus

✨ Extra Edge

• Viral thinker with meme or trend instincts
• Knows how to balance brand + performance
• Open to working on bold, sensitive themes

welcome home.