Company Description Knack Healthcare is a forward-thinking wellness company dedicated to redefining personal health and vitality. Following the success of ENDURA Mass, a trusted name in sports nutrition, Knack Healthcare launched Efflair, a luxury aphrodisiac product line designed to enhance intimate wellness. Combining science-backed ingredients with the magic of Ayurveda and modern science with vast experience of Renowned Ayurvedic physician and modern science professional curating premium experiences, we cater to the evolving needs of modern consumers. Our mission is to innovate wellness and elevate lives by blending pleasure with purpose. Performance Marketing Specialist – Efflair (Full-Time | On-Site | New Delhi) Where Performance Meets Pleasure. Efflair is building India’s most luxurious and intimate sexual wellness brand. We’re looking for a Performance Marketing Specialist who can go beyond ROAS and bring bold ideas to life. 🧠 The Role Thinks beyond standard funnels Bold enough to market in taboo spaces Sees data as a story, not just numbers Obsessed with growth and experimentation Comfortable working in a fast-paced startup Wants to grow with the brand long-term 💼 Responsibilities Plan and run Meta & Google ad campaigns Optimize full-funnel performance (click to repeat purchase) Reduce CAC, improve ROAS A/B test creatives, audiences, landing pages Work closely with content, design & ecom teams Track performance with GA4, Meta, Klaviyo, Hotjar Report insights and suggest action steps Explore influencer & UGC integration 🎯 What You Bring 2-3 years in performance marketing (D2C preferred) Strong command of Meta, Google Ads & analytics tools Experience with Shopify and Klaviyo a plus Data-driven, curious, and result-oriented Strong communication and collaboration skills Prior experience in wellness or healthcare is a bonus ✨ Extra Edge Viral thinker with meme or trend instincts Knows how to balance brand + performance Open to working on bold, sensitive themes If you’re ready to leave your mark on a brand that’s redefining sensuality in India — welcome home.
As a Performance Marketing Specialist at Knack Healthcare's Efflair luxury aphrodisiac product line, you will play a crucial role in driving growth and expanding the brand's presence in the market. You will have the opportunity to work in a fast-paced startup environment where innovation and creativity are highly valued. Your primary focus will be on planning and executing Meta & Google ad campaigns, optimizing full-funnel performance, and experimenting with various strategies to enhance brand visibility and customer engagement. Your responsibilities will include running and optimizing ad campaigns, reducing customer acquisition costs, and improving return on ad spend. You will be expected to conduct A/B tests on creatives, audiences, and landing pages to identify the most effective strategies. Collaboration with content, design, and e-commerce teams will be essential to ensure a cohesive marketing approach. Additionally, tracking performance metrics using tools like Google Analytics 4, Meta, Klaviyo, and Hotjar will be crucial to monitor campaign effectiveness and identify areas for improvement. To excel in this role, you should have 2-3 years of experience in performance marketing, preferably in direct-to-consumer marketing. A strong command of Meta, Google Ads, and analytics tools is essential, while experience with Shopify and Klaviyo would be advantageous. Your ability to analyze data, think critically, and communicate effectively will be key to driving successful marketing campaigns. Prior experience in the wellness or healthcare industry would be beneficial but is not mandatory. Having an extra edge as a viral thinker with meme or trend instincts, the ability to balance brand building with performance metrics, and a willingness to work on bold and sensitive themes will set you apart in this role. If you are passionate about making an impact in a brand that is redefining sensuality in India, this is the perfect opportunity for you to grow and thrive with a company that values both innovation and purpose. Welcome home to Knack Healthcare's Efflair team!,