Pay Per Click Executive

Manage the procedure, implementation, tracking and measurement of marketing campaigns.Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms.Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Manage the creation of large keyword lists.Manage Display network placement lists on AdWords and through other contextual advertising platforms.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with organization goals.Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.Brief and oversee the work of internal and external agencies, such as designers, and animators, who will deliver much of the campaign activity.Write, edit and proofread copy for promotional materials within marketing campaigns.Keep pace with search engines and PPC industry trends and developments.Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels.Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.Maintain regular measurement of the ROI of campaigns.Improve new campaigns using data and feedback from existing and previous projectsDesign and organize an optimal campaign inside budget constraintsMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with organizational goals.Monitor and evaluate search results and search performance across the major search channels.Collect and use data to inform new campaigns and the evaluation of existing campaigns.Administer the website(s).

Requirements

Experience in prospecting and lead generation from various sites and Conducting professional social network researchVery strong interpersonal skillsUnderstanding of current market trendsNo less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).Strong analytical skills and dashboard creationUnderstanding of digital marketing concepts and SEOProficiency in MS Excel, PowerPoint, and Word.Working knowledge of Google Analytics or similar analytical toolsExperience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).Proficiency in managing moderate to large scale PPC accounts in a variety of differentbusiness verticals.AdWords / Bing certification is a plus.Education : B.Tech, MBA in Marketing