Partnerships Manager Offline Marketing

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About Us

Overview

Offline Marketing Manager – University & School Partnerships

100% offline-focused

Key Responsibilities

1. Institutional Partnerships (Core Responsibility)

• Identify, approach, and secure partnerships with

  colleges, universities, and schools

  .
• Build long-term relationships with academic stakeholders, placement cells, and student community leaders.
• Conduct presentations, counselling sessions, and brand introduction meetings at institutions.

2. Offline Student Acquisition & Outreach Activities

• Plan and execute

  seminars, workshops, orientation sessions

  , and micro-events for student recruitment.
• Organise

  canopy activities

  , info kiosks, counselling desks, and student interaction booths.
• Represent Edvia at

  education fairs, campus events, and offline promotional drives

  .
• Track leads generated through offline channels and ensure smooth handover to the counselling team.

3. Territory & Campaign Management

• Create a monthly territory-wise plan for institutional visits and outreach activities.
• Increase brand presence in targeted regions (Punjab, Himachal, Haryana, Chandigarh, etc.).
• Ensure all offline campaigns are completed within approved budgets and deliver targeted enrolments.

4. Brand Visibility & BTL Execution

• Execute

  BTL campaigns

  , posters, standees, banners, and campus branding plans.
• Maintain brand consistency in all offline collaterals and promotional assets.
• Identify high-footfall zones for student-focused activities.

5. Collaboration & Reporting

• Coordinate with the digital marketing and design teams for offline creatives, brochures, banners, and event materials.
• Prepare weekly/monthly reports on:
• Partnerships built
• Events conducted
• Leads generated
• Conversion performance
• Provide on-ground insights to marketing leadership for strategic improvements.

6. Team & Vendor Management

• Manage promoters, field executives, or temporary staff for events.
• Handle local vendors for printing, venue arrangements, and event logistics.

Requirements

• Bachelor’s degree in Marketing, Business, Education, or a related field.

• 3–6 years of experience

  in offline marketing, institutional tie-ups, field marketing, or education outreach.
• Strong network and prior experience with

  college/university partnerships

  .
• Expertise in handling offline student acquisition campaigns and events.
• Excellent communication, presentation, and negotiation skills.
• Strong organisational and relationship-building abilities.
• Ability to travel for institutional tie-ups, meetings and events.
• Comfortable working in a target-driven and fast-paced environment.