Paid Media Specialist (Remote - Trivandrum)

Manage and optimize our multi-platform ad funnel generating 50+ monthly bookings. You'll fix tracking issues, scale what works, and build efficient awareness → retargeting → conversion funnels across Google and Meta.

Platforms You'll Manage:

Google Ads (Search, Display, Retargeting) - ₹10,500/day budget

Meta Ads (Facebook/Instagram - cold & retargeting)

Cross-platform funnel optimization

Core Responsibilities:

Fix and maintain conversion tracking (currently broken)

Optimize existing campaigns (current CPA: AED 140, target: AED 80)

Build Display awareness → Google/Meta retargeting funnels

Daily performance monitoring and optimization

A/B test ads, audiences, landing pages

Weekly reporting with actionable insights

KPI Accountability:

You'll be measured on:

Cost per acquisition (CPA)

Lead-to-booking conversion rate - Target: 35%+ (currently 20-40%)

Retargeting pool growth - Target: 1,500+ active users

Click-through rate improvements - Target: 15%+ on search

Quality Score - Target: 6+ average

ROAS - Target: 5x minimum

Weekly reporting required. You must be data-obsessed and comfortable being held accountable to numbers.

Required Skills:

Technical (Must Have):

Google Tag Manager + GA4 expert

Meta Pixel + Conversions API setup

Server-side tracking (webhooks, Cloudflare Workers)

Offline conversion tracking (Google & Meta)

CRM integration (GoHighLevel experience preferred)

API troubleshooting

Campaign Management:

2+ years managing ₹3L+ monthly budgets

Exact match keyword optimization

Quality Score improvement

Cross-platform attribution

Service business experience (not just e-commerce)

Must Demonstrate:

Portfolio: Fixed broken tracking (case study required)

Results: Reduced CPA by 40%+ through optimization

Built multi-platform funnels that scale

Bonus Points:

AI tools expertise (ChatGPT, Claude, Midjourney for ad optimization)

Social media management experience (organic growth strategies)

GoHighLevel CRM experience

UAE/GCC market knowledge

Worked with service businesses

What We Offer:

Full remote flexibility

Direct collaboration with founder

Performance bonuses for hitting CPA targets

Autonomy to test and optimize

Video editor and graphic designer in-house (you focus on strategy, not creative production)

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Work from home

Work Location: Remote