Paid Media Specialist

InstaServ is seeking a skilled Paid Media Specialist with expertise in managing Google Ads, Facebook Ads, Shopping Ads, Catalogue Ads, and Lead Generation campaigns. In this role, you will be responsible for planning, executing, optimizing, and scaling paid media campaigns to drive qualified traffic, generate leads, and maximize ROI for our clients.

Key Responsibilities:

• Plan, create, and manage paid media campaigns across Google Ads and Facebook Ads platforms.
• Perform keyword research, ad copywriting, audience targeting, and bidding strategies to optimize performance.
• Set up and optimize Shopping Ads, Catalogue Ads, and Lead Generation campaigns in line with client objectives.
• Track and monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Conduct A/B testing to enhance CTR, conversion rates, and ROAS.
• Stay updated on industry trends, platform updates, and new advertising tools.
• Collaborate with cross-functional teams to align paid media strategies with overall digital marketing goals.

Requirements:

• Proven experience as a Paid Media Specialist / PPC Specialist, with strong knowledge of Google Ads & Facebook Ads.
• Hands-on experience with Shopping Ads, Catalogue Ads, and Lead Generation campaigns.
• Solid understanding of PPC concepts – keyword targeting, ad optimization, and bidding strategies.
• Proficiency in Google Ads, Facebook Business Manager, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Excellent communication and teamwork skills.

Job Types: Full-time, Permanent

Pay: ₹30,838.71 - ₹40,681.73 per month

Benefits:

• Leave encashment

Work Location: In person