Paid Media Specialist B2B Lead Generation

We are looking for an experienced Paid Media Specialist to strategize, execute, and optimize paid advertising campaigns across multiple platforms, including Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and Programmatic channels. The ideal candidate has proven expertise in B2B paid media campaigns focused on lead generation, excels at budget management, and consistently delivers performance-driven outcomes.

• Develop, execute, and manage comprehensive paid media strategies across platforms (Google Ads, YouTube, Meta, LinkedIn, Programmatic) specifically tailored for B2B lead generation.


• Oversee and optimize programmatic ad buying, ensuring campaigns are well-targeted, cost-effective, and meet KPIs.


• Regularly analyze campaign performance metrics, optimize ad spend allocation, and provide actionable insights for continuous improvement.


• Manage and track paid media budgets, ensuring effective utilization and achieving ROI targets.


• Perform keyword research, audience segmentation, and A/B testing to improve ad relevance and engagement.


• Collaborate closely with content, design, and analytics teams to ensure consistency, accuracy, and alignment with overall marketing objectives.


• Ensure robust tracking and attribution setup for accurate measurement and reporting.


• Regularly report to stakeholders, clearly communicating performance metrics, insights, and recommendations for optimization.

• 3+ years of experience managing paid media campaigns with a strong focus on B2B lead generation.


• Demonstrated expertise with Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising.


• Proven experience managing substantial paid media budgets effectively.


• Strong analytical skills, with proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.


• Excellent understanding of lead generation tactics, conversion rate optimization, and marketing funnel analysis in B2B contexts.


• Exceptional attention to detail, organizational, and project management skills.


• Strong verbal and written communication skills to clearly articulate insights and recommendations.


• Experience working in collaborative environments, comfortable liaising with cross-functional teams.

• Certification in Google Ads, Meta Ads, LinkedIn Ads, or Programmatic platforms.


• Familiarity with CRM systems and integrating ad performance data with CRM analytics.


• Previous experience in sectors such as technology, software, consulting, SaaS, or similar B2B environments.

• A dynamic, growth-focused working environment.


• Opportunities for career development and skill enhancement.


• A culture that values innovation, transparency, and results.

Interested candidates should submit their resume along with a brief summary of relevant experience and results achieved in managing paid media for B2B lead generation.