Paid Media- Intern

Company

Experience

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.
  

• Improvement in KPIs such as ROAS, CPA, and CTR.
• Effi cient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.
  

• Basic knowledge of digital marketing or paid ads
• Strong interest in learning platforms like Google Ads, Meta Ads
• Good with Excel or Google Sheets
• Curious, detail-oriented, and proactive in approach
• Clear communication skills
  

• Analytical disposition – Ability to derive insights from data and optimize campaigns eff ectively.
• Go-getter – Proactive in identifying and implementing growth opportunities.
• Self-starter – Takes initiative and works independently with minimal supervision.
• Detail-oriented – Ensures accuracy in campaign setup, reporting, and execution.
• Adaptability – Comfortable working in a fast-paced, ever-evolving digital marketing landscape.
  

• Exposure to high-budget campaigns across multiple industries.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.
• Opportunity to lead teams and business - vertical and horizontal growth
  

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