Opening in Leading MNC Bank as Business Analytics

Increased product penetration and x-sell ratio across retail

banking

Quantitative

▪ Develop a Next Best Product/Action framework

using propensity models to maximize campaign

effectiveness

▪ Study behavioral trends to enable real-time

marketing

▪ Mine SME data for Trade Finance X-Sell

2. Tackle Customer Attrition

Quantitative

▪ Develop a proactive retention model to identify

attrition at early stage

▪ Develop retention framework to increase

engagement of potential attritors

3. Increase multi-channel Customer Engagement.

Quantitative

▪ Develop an engagement index to measure level

of customer stickiness

▪ Develop frameworks to increase engagement

across channels

4. Personalization

Qualitative

▪ Manage and enhance Customer Personas to

reflect changes in portfolio

▪ Enable real-time marketing through real-time

insights

▪ Develop algorithms to leverage its use on

Website, Online Banking and Mobile App

5. Customer Lifetime Value

Qualitative

▪ Manage and enhance Customer Lifetime Value

▪ Drive Customer-Level view

▪ Pricing Strategy

Job Type: Full-time

Pay: ₹100,000.00 - ₹1,500,000.00 per month

Work Location: In person