Opening for Digital Copywriter/ Content Writer with a global advertising agency in Kolkata

JD :-

Key Responsibilities :-

• Write persuasive and impactful Performance Marketing Ad Creative Copies and Meta ad descriptions that drive Engagement and Conversions.
• Develop Engaging Copies for Social Media Posts, including creative copy descriptions and content conceptualizations that align with the brand's tone.
• Collaborate with the marketing teams to craft copy for Website Assets, including product descriptions that are both informative and SEO-optimized.
• Write WhatsApp marketing messages and conceptualise email campaigns to ensure consistent and innovative communication with the audience.
• Conduct SEO research and integrate keywords to ensure high visibility in search engine rankings for blog posts, product pages, and website content.
• Develop long-form & short-form Content for Blogs, highlighting skincare tips, product benefits & trending topics to establish the brand as a thought leader in skincare.
• Assist in content ideation & scriptwriting during in-house shoots for marketing campaigns.
• Stay up-to-date on digital marketing and skincare trends, applying fresh ideas to enhance brand communication across all channels.
• Collaborate on seasonal and product-specific campaigns, ensuring a consistent tone and message across all digital touchpoints.
  

Qualifications and Skills Required :-

• 2-4 years of Experience as a copywriter, with a focus on beauty, skincare, lifestyle or personal care brands.
• Strong writing, editing, and storytelling skills across diverse platforms, including social media, ads, websites, and email marketing.
• Proficient in writing optimized Performance marketing ad copies, Meta Ads, engaging copies for Social Media Campaigns and SEO optimised Blogs.
• Ability to conceptualize creative campaign ideas and produce attention-grabbing copies for WhatsApp Marketing, Retention Marketing and Email campaigns.
• Experience with SEO best practices, ensuring blog posts & website product descriptions and content are fully optimized.
• Preferable to have knowledge of studio shoots with enthusiasm of creating UGC content and assistance in the creative process with trending concepts.
• Experience with AI-powered writing tools, such as ChatGPT, Jasper AI, to streamline content generation and ensure efficient output without sacrificing quality.
• Ability to use Competitor Benchmarking Platforms like Magic Brief to analyze the competition and inform campaign strategies.
• Familiarity with SEO Keyword Research platforms such as Semrush, Ubersuggest or Ahrefs, and Google Analytics to improve search rankings and drive organic traffic.
  

Preferred :-

• Experience working with beauty, skincare or personal care brands.
• Ability to manage multiple projects and deliver high-quality work under tight deadlines.
• Strong understanding of competitor benchmarking, SEO and Performance Marketing to know how it can help with creative copy strategies.
• Familiarity with social media ad formats and digital marketing performance metrics.
  

Current CTC

Notice Period

Beauty/ Personal Care Brands Handled