OOH Strategist

OOH Strategist

Key Responsibilities

• Shape Strategy:

   Develop 

  data-driven OOH plans

   rooted in market insights and consumer understanding.

• Decode the Market:

   Track 

  trends, behaviors, and competitive landscapes

   to identify opportunities and challenges.

• Inspire with Insights:

   Translate complex data into 

  clear, actionable recommendations

   for clients and internal teams.

• Lead Research:

   Dive deep into OOH research to uncover growth hotspots and untapped potential.

• Stay Ahead:

   Keep a finger on the pulse of 

  industry innovations and best practices

   in OOH.

What We’re Looking For

• Analytical Mindset:

   Strong research and data analysis background; comfortable with numbers and trends.

• Tool Savvy:

   Familiarity with media measurement tools used in India (TAM, IRS, Nielsen, etc.).

• Core Skills:

1. Analytical Thinking - Simplify complexity, spot patterns, deliver clarity.
2. Research Excellence - Detail-oriented with the ability to connect dots across sources.
3. Communication - Strong written and verbal storytelling to bring insights to life.
   

Preferred Qualifications

• Prior experience in 

  market research, media planning, or related fields

  .
• Familiarity with 

  Indian OOH market dynamics

   and emerging trends.

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Additionally, you know someone who fits the bill, do tag them on this post :)