2D DESIGN SPECIALIST

We are seeking a skilled and meticulous 2D Design Specialist to join our creative team, focusing on curating OOH & BTL brand showcase and experiences. Your role will involve crafting compelling visual stories across physical spaces, ensuring all communication is on-brand, impactful, and ready for production. As a key contributor, you will be responsible for ideating and executing designs primarily for OOH, with a secondary focus on Experiential advertising, playing a vital role in visually and spatially bringing brand experiences to life. Your responsibilities will include: - Translating brand strategy into visually engaging designs for large-scale static and semi-permanent formats - Adapting design language to suit various OOH media and beyond media formats - Decoding marketing briefs into compelling visual narratives for high-footfall areas and regional sensibilities - Creating 2D artwork for various mediums such as billboards, banners, kiosks, and retail branding - Delivering print-ready files with a strong grasp of layout, typography, resolution, and color profiles - Collaborating with planning, servicing, and production teams to ensure design output meets quality, timelines, and budget expectations - Interpreting site measurements, mock-ups, and real-world placements into design decisions - Participating in vendor interactions, prototyping, and production checks to ensure design intent is executed accurately Key Requirements: - Prior experience in designing for OOH - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) - Deep understanding of visual hierarchy, layout balance, color theory, and brand consistency - Interest in trends, formats, materials, and innovations in the OOH realm Work Experience: - 5+ years in designing OOH campaigns with a portfolio showcasing impactful 2D design work - Education in Graphic Design, Visual Communication, Fine Arts, or related field If you are passionate about visual storytelling, enjoy working in dynamic environments, and are keen on shaping brand perceptions in the real world, we look forward to reviewing your work.,