JOB DESCRIPTION The candidate should possess the ability to conceptualize innovative ideas and transform them into compelling experiential concepts. They should be skilled at translating these ideas into visually engaging and strategically sound presentations, and confidently present them to clients in a clear, persuasive, and impactful manner that aligns with the brand's vision and objectives. KEY REQUIREMENTS OF THE ROLE 1. Understanding the Client and the Brand Collaborate with clients and internal teams to deeply understand business goals, target audiences, and experiential marketing objectives. Gain a comprehensive understanding of brand identity and narrative, and how these can be leveraged in live events and activations to create memorable experiences. Analyze target audience behavior and trends, focusing on engagement in experiential settings (on-ground + digital led on-ground experiences) 2. Ideation and Conceptualization Curate out of the box - immersive and interactive experiential marketing strategies across events, exhibitions, activations, and promotions. Develop ideas and creative concepts that align with the client’s brand and marketing objectives. Stay current with trends in experiential marketing, audience engagement, and latest event technology Actively participate / lead new business pitches, showcasing expertise in experiential marketing and event activations. 3. Planning and Collaboration Craft clear and detailed briefs for creative and production teams, ensuring alignment with the overall experiential strategy. Work closely with creative, servicing and production teams to bring concepts to life and ensure seamless execution. Oversee the execution of events and activations, ensuring high-impact, immersive experiences for the target audience. 4. Execution and Delivery Implement methods to measure and analyze pitch effectiveness, using insights to optimize future efforts. Present proposals and post-event outcomes to clients and stakeholders, demonstrating impact MUST HAVE SKILLS · A strategic thinker with a strong creative instinct · Skilled in ideation, crafting compelling presentations, and delivering impactful client pitches · Proactively stays ahead of industry trends, new age tech and emerging consumer behaviors · A collaborative team player with excellent interpersonal skills · Committed to continuous learning and thriving in a fast-evolving environment WORK EXPERIENCE 3–5 years of experience in the space of Conceptualization, Experiential Marketing Planning, Experience Planning, or related fields Show more Show less

We are searching for a skilled and detail-oriented 2D Design Specialist to become a part of our creative team, specializing in curating OOH & BTL brand showcase and experiences. Your passion for creating compelling visual stories across physical spaces will be invaluable in ensuring that all communication pieces are impactful, on-brand, and ready for production. Your role will involve ideating and executing designs primarily for OOH, with a secondary focus on Experiential advertising. You will play a crucial part in visually and spatially bringing brand experiences to life. Key Requirements of the Role Brand Understanding & Communication Design - Translate brand strategy into visually engaging designs suitable for large-scale static and semi-permanent formats such as billboards, hoardings, kiosks, and transit media. - Adapt design language to match different brand tonalities and various OOH media and non-media formats. - Transform marketing briefs into captivating visual narratives that capture attention and enhance recall in high-footfall areas, high-traffic locations, and regional contexts. Design Execution & Technical Expertise - Develop 2D artwork for billboards, banners, pole kiosks, facade wraps, shop signage, transit media, and retail branding. - Create designs for event backdrops, standees, venue branding, and POS collaterals based on campaign objectives. - Provide print-ready files for large-format and outdoor printing, ensuring a solid grasp of layout, typography, resolution, bleed specs, and color profiles like CMYK and Pantone. - Design with precision for different scales, ranging from micro formats to macro environments, to ensure clarity and visual balance. Collaboration & Production Readiness - Work closely with planning, servicing, and production teams to ensure that design output meets expected quality standards, timelines, budgets, and media plans. - Translate site measurements, mock-ups, elevations, and real-world placements into design decisions effectively. - Engage in vendor interactions, prototyping, and on-ground production checks as necessary to ensure that design intent is faithfully executed. Must-Have Skills - Essential prior experience in designing for OOH campaigns. - Strong visual acumen and the ability to work across various formats including print, large format, and spatial layouts. - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); knowledge of CorelDRAW is a plus. - Deep understanding of visual hierarchy, layout balance, color theory, and brand consistency. - A keen interest in OOH trends, formats, materials, and innovations. Work Experience - More than 5 years of experience in designing OOH campaigns, ideally covering a mix of traditional and innovative approaches across OOH media. - A portfolio showcasing a diverse range of impactful 2D design work in OOH and Experiential / Retail advertising. Education - A degree or diploma in Graphic Design, Visual Communication, Fine Arts, or a related field. If you have a passion for visual storytelling, excel in dynamic, energetic environments, and are eager to influence brand perceptions in the real world, we would be excited to review your work.,

We are seeking a skilled and meticulous 2D Design Specialist to join our creative team, focusing on curating OOH & BTL brand showcase and experiences. Your role will involve crafting compelling visual stories across physical spaces, ensuring all communication is on-brand, impactful, and ready for production. As a key contributor, you will be responsible for ideating and executing designs primarily for OOH, with a secondary focus on Experiential advertising, playing a vital role in visually and spatially bringing brand experiences to life. Your responsibilities will include: - Translating brand strategy into visually engaging designs for large-scale static and semi-permanent formats - Adapting design language to suit various OOH media and beyond media formats - Decoding marketing briefs into compelling visual narratives for high-footfall areas and regional sensibilities - Creating 2D artwork for various mediums such as billboards, banners, kiosks, and retail branding - Delivering print-ready files with a strong grasp of layout, typography, resolution, and color profiles - Collaborating with planning, servicing, and production teams to ensure design output meets quality, timelines, and budget expectations - Interpreting site measurements, mock-ups, and real-world placements into design decisions - Participating in vendor interactions, prototyping, and production checks to ensure design intent is executed accurately Key Requirements: - Prior experience in designing for OOH - Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) - Deep understanding of visual hierarchy, layout balance, color theory, and brand consistency - Interest in trends, formats, materials, and innovations in the OOH realm Work Experience: - 5+ years in designing OOH campaigns with a portfolio showcasing impactful 2D design work - Education in Graphic Design, Visual Communication, Fine Arts, or related field If you are passionate about visual storytelling, enjoy working in dynamic environments, and are keen on shaping brand perceptions in the real world, we look forward to reviewing your work.,

BMEG IS HIRING! BRIEF OVERVIEW The candidate should possess the ability to conceptualize innovative ideas and transform them into compelling experiential concepts. They should be skilled at translating these ideas into visually engaging and strategically sound presentations that are confident and impactful. The presentations should align with the brand’s vision and objectives, and the candidate should be able to present them to clients in a clear, persuasive, and engaging manner. KEY REQUIREMENTS OF THE ROLE 1. Client & Brand Understanding Collaborate with clients and internal teams to understand brand goals, audiences, and experiential marketing objectives Leverage brand identity and narrative to craft memorable on-ground and phygital experiences Analyze and incorporate audience behavior and engagement trends in experiential settings 2. Ideation & Conceptualization Develop innovative, immersive strategies for events, activations, exhibitions, and large format IPs Align creative ideas with brand and marketing goals Stay updated on experiential trends, tech, and new audience engagement formats Lead and support new business pitches with compelling ideas and concepts 3. Planning & Collaboration Create detailed briefs for creative and imple teams Collaborate across functions to bring ideas to life Oversee execution to ensure seamless, high-impact experiences 4. Execution & Delivery Track pitch performance and apply insights to improve future efforts Present ideas and post-event reports clearly to clients and stakeholders Must-Have Skills 5–6 years in experiential marketing, concept development, or experience planning Strategic thinker with strong creative instinct Proficient in ideation, making presentations, storytelling, and presenting to clients Trend-aware with a pulse on new tech and consumer behavior Strong team player with excellent communication skills Adaptive and committed to continuous learning If you're passionate about shaping the next frontier of consumer experiences, driven to innovate and create what's never been done before, we would love to hear from you :) Write to us on careers1@bmeg.in with your latest profile and a link with some of your work samples. Additionally, if you know someone who fits the bill, #CFBR!