On-Trade Specialist

We're looking for a dynamic On-Trade Specialist to drive visibility, advocacy, and sales within premium bars, lounges, restaurants, and hotels. You'll be the face of the brand on the ground - building relationships, driving activations, and ensuring our spirits are always top of mind .

Key Responsibilities :

Sales & Account Management :

- Manage and grow on-trade accounts including bars, pubs, hotels, and restaurants.

- Negotiate listings, visibility agreements, and promotional deals.

- Achieve monthly and quarterly volume, visibility, and activation targets.

- Build strong relationships with key decision-makers - bar managers, F&B heads, and distributors.

Brand Visibility & Activation :

- Plan and execute trade activations, tastings, and brand-led experiences.

- Ensure brand visibility through POSM placement, menu listings, and staff advocacy.

- Coordinate with marketing and brand teams for in-bar promotions and co-branded events.

Training & Advocacy :

- Conduct product training sessions for bar staff to strengthen brand knowledge.

- Act as a brand ambassador, ensuring our story and serve are consistently represented.

Execution Excellence :

- Track outlet performance, placement, and activation ROI.

- Ensure compliance with local excise and trade marketing guidelines.

- Maintain and update CRM or reporting tools with outlet activities and feedback.

Market Intelligence

- Monitor competitor activity, pricing, and trade trends.

- Share insights to help shape promotional strategies and product positioning.

What You Bring :

- 3-6 years of experience in on-trade or trade marketing within the Alcobev or premium beverage industry.

- Strong relationships across the hospitality and bar network.

- Excellent communication and negotiation skills.

- Passion for the spirits industry and a deep understanding of on-trade culture.

- Ability to work independently, travel frequently, and manage multiple activations.

What's in It for You

An opportunity to be part of a high-energy, fast-growing spirits brand that values creativity, ownership, and hustle. You'll get to shape how the brand is poured, seen, and celebrated across the on-trade scene.

Sounds interesting, drop your bio at hr@locaspirits.com

Job Types: Full-time, Permanent

Pay: ₹125,000.00 - ₹180,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Health insurance
• Internet reimbursement
• Life insurance
• Paid sick time
• Work from home

Experience:

• On trade: 2 years (Preferred)
• Premium Spirits: 2 years (Preferred)

Location:

• Bangalore, Karnataka (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: Remote